All Topics
Management
What Do Your Prices Say About You?
The numbers say it all.
…at least, that might be true for your potential customers.
What are you saying about your company through your pricing?
While price may seem like an isolated component in your overall proposal, price communicates more to customers than we sometimes realize. Price not only does or doesn’t fit a client’s budget — it also indicates your level of experience and the quality of your work.
If you want to communicate high quality and ample experience, you need to price your services just right — not too high, not too low.
Management
Managing Processes is More Effective than Managing People
How many employees does it take to require a manager?
Three — one to manage the other two.
Sounds like a bad joke, right? We laugh about the tendencies of managers to micromanage and serve in a seemingly useless role. But many companies continue to force people into the management role as soon as they start growing their number of employees.
Before long, they are wondering what went wrong.
Marketing
Abundance Represents True Success
Truth #1: Revenue is good.
Truth #2: Not all revenue is good.
These conflicting truths teach a valuable lesson we must learn if we want to be successful in business. True success doesn’t come from meeting our budget goals — it comes from having enough opportunities to refuse the ones that don’t make sense.
That’s because the goal isn’t just generating revenue. The goal is generating abundance. Here’s what I mean...
Sales
You Don’t Need to Hire a Salesperson with Accounts to Grow Quickly
Want to be happier, make more money, and grow your company? Of course you do — that’s success in business.
We all want it… and we want it fast.
As a consultant, I’ve seen a ton of AV companies try out all sorts of shortcuts to grow their businesses overnight. One of those shortcuts is hiring a salesperson with their own accounts.
The truth is, it’s never that simple.
Strategy
Why Most AV Business Owners Get Strategic Planning Wrong
We have to understand that strategic planning is engineering what we want to happen based on what we think will happen, and we have to have a firm grip on both of those things to be successful.
That’s because strategy is not the actions we take; it’s the reason we take them.
Management
You’re Not As Unique As You Think
Ever suspect standard solutions won’t work for your business?
Does it seem that most solutions, software, or best practices need to be customized in order to really be effective for your company?
If so, maybe you’re assuming your business is more unique than it is.
When advising AV companies, I often hear, “We’ve seen other people do that, but we can’t. Our business is too unique.”
As a person, you are unique.
But as a business, you are NOT.