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Marketing
3 Misconceptions About Growth That Are Hurting Your Recovery
Ever felt like your company suddenly stopped growing? Growth is always an interesting subject and I feel like I talk about it all the time. Why? Growth is undeniably important. Not too long ago, a prospect called me and said, “Hey, we’ve been growing for five years and, all of a sudden, the faucet cut off. Business just stopped.” They were in a panic — as they should have been.
Strategy
What Do Owners Want for Their Businesses NOW?
Over the past decade I have learned a lot about what it means to own a business, how business owners...
Management
Pent Up Demand is Your Worst Nightmare
Why you are not prepared for recovery and you what should do about itAll the signs are here. The pieces...
Management
The Great Re-Awakening
Preparation is over – It’s time to get back in the game This week (March 8, 2021) marks two coincidental...
Sales
How to Navigate Cost Comparison Conversations With Your Customers
How often do clients ask you for an "apples-to-apples" quote? They send you an RFP to strictly follow so they can see a direct cost comparison between you and your competitors. But in the AV world, true apples-to-apples comparisons don’t exist. Most of the people in the AV community work in competitive situations — we bid on projects, against other companies (and probably even against each other). Competitive bidding is the world we think we live in. But it’s not as comparable as it may seem.
Management
Why Sub-Renting is a Sign of Growth
Are sub-rentals really as bad as you think? Probably not. In fact, sub-renting equipment strategically should bring in more profit, not less. I was reminded of this not too long ago when I had a chance to catch up with an old friend. This veteran operations manager has been running operations longer than I’ve been in the business — and I’ve been doing this for 30 years. He’s quite good, to say the least. When we started talking about sub-rentals, his eyes lit up and he said, “I love sub-rentals!” So I asked him to elaborate.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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