All Topics
Management
How Far You Plan is How Long You Last
How long can your business last?
It’s a scary question, but one that every business owner (both AV and outside our industry) should be asking. To find the answer, we have to look at cash flow. It's crucial for staying in business during the current global situation.
Management
Why You Should Overcome Your Fear of Outside Direct Expenses
Who wants to spend money on people or rentals you don’t need?
No one.
Creating extra expenses eats up your profit… and clearly we all want to make as much money as possible.
But outside direct expenses like stage hands, sub rentals, supplies, and subcontracts are not always a bad thing. In fact, these “extra charges” can make us even more profitable if we approach them wisely.
Sales
4 Selling Transformations Every AV Business Should Know
Selling isn’t what it used to be… it’s better.
While some people tend to get nostalgic about the “good ol’ days,” I think we can agree that in the tech world, things improve with time.
Just think, 20 years ago, we didn’t have the iPhone, Facebook, or YouTube, not to mention tablets, smart watches, and memes.
Management
What Do Your Prices Say About You?
The numbers say it all.
…at least, that might be true for your potential customers.
What are you saying about your company through your pricing?
While price may seem like an isolated component in your overall proposal, price communicates more to customers than we sometimes realize. Price not only does or doesn’t fit a client’s budget — it also indicates your level of experience and the quality of your work.
If you want to communicate high quality and ample experience, you need to price your services just right — not too high, not too low.
Management
Managing Processes is More Effective than Managing People
How many employees does it take to require a manager?
Three — one to manage the other two.
Sounds like a bad joke, right? We laugh about the tendencies of managers to micromanage and serve in a seemingly useless role. But many companies continue to force people into the management role as soon as they start growing their number of employees.
Before long, they are wondering what went wrong.
Marketing
Abundance Represents True Success
Truth #1: Revenue is good.
Truth #2: Not all revenue is good.
These conflicting truths teach a valuable lesson we must learn if we want to be successful in business. True success doesn’t come from meeting our budget goals — it comes from having enough opportunities to refuse the ones that don’t make sense.
That’s because the goal isn’t just generating revenue. The goal is generating abundance. Here’s what I mean...