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An account manager and project manager looking over their company's project outline.
Management, Sales
Should There Be Overlap Between Account Management and Project Management?
Project management touches all aspects of a business, so it shouldn't be designated as a subcategory of sales or operations. Here's why:
A person sitting down looking at graphs and figuring out finances.
Strategy
Don’t Raise Your Prices — Here’s Why
Company owners are feeling a loss of control. The first reaction for many is to raise prices to regain that control. But don't raise your prices!
A man in a checked shirt at a wooden desk touches his laptop track pad as he reviews his website.
Marketing
6 Simple Marketing Improvements You Can Make This Week
Getting tactical with bite-sized marketing tasks will brush up your brand and focus your client funnel in minutes, not months.
A man with his hands on his head while sitting at his desk
Strategy
Three Negative Feelings That Owners Can Leverage
The recent explosion of business has left many owners feeling frantic, confused, and hopeless. Learn why, and how to turn these emotions into momentum.
Two people work at a desk covered with paper charts, a keyboard, and a tablet while holding a phone and stylus.
Management, Sales
How to Define a Sales Process
Sticking to a clearly defined sales process will help you pause, dig deeper, and find the most opportunity to meet the client’s actual needs.
A man in a white button-up shirt holds a black clock icon in the foreground.
Management
No One WANTS to Track Their Time But…
You don’t know what something costs until you measure it. Time tracking measures your costs so you know exactly how much to charge for the job.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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