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Older businessman in suit shaking hands with younger professional man outside glass office building.
Strategy
Your Business Is Worth More as a Fixer-Upper
Stop waiting to fix everything before selling your business. Learn why buyers want fixer-uppers and why the best time to sell is when someone wants to buy.
A Proposal That Someone Might Actually Read
Podcast
A Proposal That Someone Might Actually Read
Nobody’s reading your 35-page proposals packed with pretty pictures. They’re full of fear, leaving money on the table, and creating chaos instead of closing deals.
Silhouette of professional cameraman filming on well-lit stage with glowing screens.
Strategy
Stop Renting Gear and Start Making Money
Transform from accidental entrepreneur to intentional business owner by selling outcomes instead of renting gear and focusing on value over pricing.
Selling Is the Art of Translation
Podcast
Selling Is the Art of Translation
Most AV companies translate in the wrong direction, forcing customers to learn their language instead of the other way around.
Huge crowd with raised hands at concert with confetti and bright lights.
Operations
What Makes a Show “Big”? (The Answer Will Surprise You)
Rethink event production strategy: there are no small shows, only small budgets. Learn how right-sizing teams and processes improves efficiency.
Your Sales Funnel Is an Engine, Marketing Is the Fuel
Podcast
Your Sales Funnel Is an Engine, Marketing Is the Fuel
“We’ve got 7,000 contacts but only want to email 800 of them.” Stop right there.