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A professional woman in a white blouse smiling and engaging in conversation during a job interview.
Sales
Interview Questions That Reveal True Salespeople
Learn how to interview sales candidates and discover qualities that truly matter plus key questions that reveal curiosity, storytelling, and people skills.
What Do Owners Want For Their Businesses?
Podcast
What Do Owners Want For Their Businesses?
Asking “Where’s my reward?” after decades in business? In this episode, I share the five things every owner needs (cash...
Group of young professionals celebrating success in a modern office setting, smiling and cheering with excitement.
Strategy
The Smart Way to Punch Above Your Weight Class
Punching above your weight: Learn when businesses should take on bigger projects and three proven strategies for success when stretching your capabilities.
Who Is Better Than You?
Podcast
Who Is Better Than You?
Ever been asked, “Who’s better than you?” This seemingly simple question took me years to truly understand — and it...
Smiling businesswoman working on a laptop with a team discussing marketing strategies in a modern office setting.
Marketing
Marketing: The New Minimum for Live Event Companies
AV companies can’t survive without marketing — discover the core mantras and practical steps to build a strategy that drives results 24/7.
What Does Finished Look Like To You?
Podcast
What Does Finished Look Like To You?
Does your business have a look, or does it have a soul?

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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