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Business professional discussing contract pricing with client, pointing to a document with a pen on a desk.
Strategy
Your Clients Know You Should Charge More — So Do It
Discover how the 'one-day week' pricing model transforms AV business profitability. Stop charging by duration and start reflecting your true service value.
5 Things You Could Do Right Now and Why
Podcast
5 Things You Could Do Right Now and Why
In this no-nonsense episode, I tackle the economic headwinds we’re facing. Unlike the pandemic, this downturn won’t eliminate work, but...
Frustrated businesswoman in a blue shirt sitting at a desk, resting her head on her hand, looking bored and unmotivated.
Sales
Stop Wasting Your Time on Bad RFPs
Why RFPs often fail both buyers and sellers. Master a better approach to help clients determine their exact budget and needs for optimal business outcomes.
I’m Not Panicking, You’re Panicking
Podcast
I’m Not Panicking, You’re Panicking
In my latest episode, I unpack the tariffs that could hit our industry as hard as the pandemic did five...
A large empty warehouse with high ceilings, bright overhead lights, and a man inspecting the space.
Operations
The Warehouse Operations Handbook Every AV Company Needs
Optimize warehouse operations with four key priorities for live event companies. Learn why floor space matters so much and how to process gear efficiently.
How to Turn Value Add Into Added Value
Podcast
How to Turn Value Add Into Added Value
Stop letting “value add” become "free work”! In this episode, I explore why the humble “project manager” title could be...

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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