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Smiling businesswoman and customer having positive, engaged discussion.
Strategy
Why Your Ideal Customer Makes or Breaks Profitability
Identify your ideal customer by aligning your business model with revenue or resource optimization. Learn when to strategically turn down work.
Numbers Don't Lie, But Did You Ask Them Any Questions?
Podcast
Numbers Don’t Lie, But Did You Ask Them Any Questions?
How did a company book $11 million in a month... and lose $3.5 million doing it?
Focused businesswoman analyzing financial data on laptop and printed documents in modern office setting.
Strategy
A Recession Is Likely. Prepare Your Business Now.
Protect your business from economic challenges by watching for warning signs, evaluating costs, projecting cash flow, and communicating with customers.
Your Irrational Relationship With Revenue
Podcast
Your Irrational Relationship With Revenue
In this episode, learn why windfall clients can be dangerous, and why external excuses for lack of revenue are invalid.
Pensive businessman looking at post-it notes on glass wall in office.
Strategy
Are You Ready for the Next Economic Challenge?
Prepare your event business for potential tariff impacts with strategies for maintaining balance, protecting cash flow, and adapting to economic uncertainty.
How to Control the Narrative
Podcast
How to Control the Narrative
Ever hear that business is “all about relationships”? That statement drives me nuts because it’s only partially true.