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Revenue Optimization for a Diverse Clientele
Podcast
Revenue Optimization for a Diverse Clientele
How many times have your customers told you, “I’ll make it up to you on the next one”? If they’re really customers (not clients), there’s no guarantee there will BE a next one.
Businessman in suit on video call, taking notes and giving thumbs up.
Sales
Why Small Talk Kills Your Discovery Calls
Master discovery call techniques by listening more and presenting less. Learn the last word technique and open-ended questions to win business deals.
Never Treat a Client Like a Customer
Podcast
Never Treat a Client Like a Customer
Walked away from a huge opportunity because you were “too busy”? You just treated a potential client like a disposable customer.
Overhead view of accountant analyzing financial documents and updating records on laptop.
Finance
Fix 50% of Your Seasonality With Better Accounting
Fix AV business accounting by separating pre-production from show execution revenue. Recognize income when work happens to eliminate fake seasonality.
How to Win the Battle for Control In Project Selling
Podcast
How to Win the Battle for Control In Project Selling
We’ve all worked with that client who’s charming during negotiations, then turns into Captain Chaos the week before showtime.
Older businessman in suit shaking hands with younger professional man outside glass office building.
Strategy
Your Business Is Worth More as a Fixer-Upper
Stop waiting to fix everything before selling your business. Learn why buyers want fixer-uppers and why the best time to sell is when someone wants to buy.