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Sales
An AV production owner and an agency owner work together in an office in a value-based partnership.
Sales
Agencies Are Always Top of the Food Chain — Where Does That Leave You?
Discover what agencies are looking for and strategic tips to become their preferred production partner. Shift from price wars to selling value effectively!
Sales
What the Pandemic Re-Taught Us About Making Money
In Episode 3 of the Intentional Success Podcast, I discuss breaking free from the rental mentality of the past 20 years and focusing on project worth instead of costs.
Two businesspeople point at a graph, learning about the differences between a quote and a proposal.
Sales
What’s the Difference Between a Quote and a Proposal? 
Do you know when to use a quote or proposal with customers? Learn more about the differences between these two tools, and how they can be used effectively.
The word “value” sits above its definition, in which a green highlighter accents the word “worth.”
Sales
What Does Value Actually Mean?
Do you know what your customer values, or do you just think you know? Learn how to frame your value proposition in a way that resonates.
Two men in suit coats shake hands on the steps of a large, white building after agreeing on the scope and cost of a project.
Sales
Learn to Productize Your Services
Tired of scope creep and losing margin on every change order? Learn how to productize your services to sell them in a more scalable, profitable way.
A man in a blue dress shirt leads a business meeting with a client where he is explaining the value of his products and services.
Sales
You Are Not Too Expensive… It’s Something Else Entirely
Learn the three main reasons why customers say "you're too expensive" and how to overcome this objection before you ever send a price.