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Smiling businesswoman talking during a video sales call, discussing client needs.
Sales
Your Sales Process Is Broken: Here’s the Three-Call Fix
Improve your close rates with a structured three-call sales process. Create agreements instead of proposals to effectively filter your non-ideal prospects.
Your Ideal Customer Is a Result, Not a Choice
Podcast
Your Ideal Customer Is a Result, Not a Choice
Who is your ideal customer? In this episode, I explain why this seemingly simple choice has massive implications for your...
Business professional discussing contract pricing with client, pointing to a document with a pen on a desk.
Strategy
Your Clients Know You Should Charge More — So Do It
Discover how the 'one-day week' pricing model transforms AV business profitability. Stop charging by duration and start reflecting your true service value.
5 Things You Could Do Right Now and Why
Podcast
5 Things You Could Do Right Now and Why
In this no-nonsense episode, I tackle the economic headwinds we’re facing. Unlike the pandemic, this downturn won’t eliminate work, but...
Frustrated businesswoman in a blue shirt sitting at a desk, resting her head on her hand, looking bored and unmotivated.
Sales
Stop Wasting Your Time on Bad RFPs
Why RFPs often fail both buyers and sellers. Master a better approach to help clients determine their exact budget and needs for optimal business outcomes.
I’m Not Panicking, You’re Panicking
Podcast
I’m Not Panicking, You’re Panicking
In my latest episode, I unpack the tariffs that could hit our industry as hard as the pandemic did five...