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Sales
Overcoming Single Level Objections
There is a reason that automobiles have a reverse gear. Sometimes you have moved as far forward as you can...
Marketing
Turning Referrals into Great Marketing
Turning Referrals into Great MarketingTo answer the eternal question of “how can I grow my business?” To grow organically –...
Sales
When Life Is Television
The TV series Mad Men is about people in the advertising business in the 1960’s, and the main character Don...
Strategy
How to Kill A Good Idea, Quickly
I have these great ideas. Books, articles, client questions, TED Talks, observations, or suggestions have all triggered moments of brilliance. Sometimes...
Management
What to Do When It’s Too Late
Sometimes customers call me for help when it is too late to fix their problem. Sure, money will fix a...
Marketing
A Lesson in Value from a Flea Market
My wife and I recently visited Cape Town, South Africa. It was a wonderful, once in a lifetime trip. As...

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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