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Marketing
5 Common Mistakes Companies Make on Their Websites
There are five mistakes that are too common on websites. Take a look and make sure your website is up to speed and does what it’s supposed to do:
Two businessmen shake hands over a laptop and papers at a table in front of a window.
Marketing
5 Things Your Clients Want to Learn in Your Marketing
The key element of content marketing is to give the client something of value. Here are 5 things your clients want to hear from your marketing right now.
A person typing at a desk holding glasses in front of windows.
Sales, Management
The Biggest Mistake in Compensating Your Salespeople — And What to Do Instead
Compensating salespeople is tricky. Almost everyone knows that their compensation plan isn’t the best it can be. They just don’t know what to do about it.
Hands hold a calculator and pen over a table with a laptop, reports, and pencils.
Finance
How to Make Financial Reporting Actionable
Your P&L numbers need to be actionable. That means that if a number changes, you know exactly what to do about it — and you do it.
Seven people sit in white chairs around a light wood rectangular table looking at papers and laptops.
Management
Is Everyone on Your Team a Manager? Embrace It
Now that you’ve pivoted to a leaner business model, the old way no longer works. So how can you help bring your managers on board?
Sales
It’s Time to Audit Your Proposals
Before, our business followed the Boy Scout motto: Be prepared. Today we do better today to take a cue from the U.S. Marines: improvise, adapt, and overcome.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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