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A chalkboard graph showing progressively shorter lead times as time goes on.
Management, Sales
Why You Should Embrace Shorter Lead Times
Short lead times have become prevalent, so what can you do to make those short lead times work for you, not against you?
A man is at his desk working on a tablet-computer analyzing sales data to be successful in the coming fiscal year.
Strategy
Lessons from the Trenches
It's important that you start planning for 2023 now. The primary reason for this is that you're already selling into 2023 even if you don't know it.
A project manager, producer, and three other team members gather at a desk, looking down at plans for a live event.
Management, Operations
Project Manager or Producer? How to Distinguish Roles and Value Creation in Event Production
Many project managers have been thrown into producer roles, but not all of them were good at it. That’s because they’re very different roles. Learn more here.
An overhead shot of two people sitting at a desk shaking hands over several pieces of paper and a computer.
Sales
Sell at the Highest Level of Value
Anyone can shop or sell on price. Buying and selling value takes effort, but both sides win.
A team of people sit at a desk, working on laptops and tablets.
Marketing
Your Clients Don’t Care About Your New Toys
New equipment is better, but you may be much more excited about your new gear than your customers are. Learn what to consider before making a purchase.
The words, “say no,” are written on a chalkboard next to a red X.
Sales, Strategy
How to Be Confident Saying NO to Clients
In this post, we discuss how to develop the confidence to know you’re saying no at the right time when turning away new business.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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