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All The Latest News
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You Are Using Proposals Incorrectly
Podcast
You Are Using Proposals Incorrectly
In this episode, I tackle the biggest roadblock in sales: the negotiations happening in your own head.
Businessman in deep thought at his desk, reflecting on strategic decisions for sustainable business growth.
Strategy
Quality Over Quantity: The Case for Selective Business Growth
Learn how focusing on quality over quantity and turning down misfit projects can transform your business into a sustainable, profitable company.
Don’t Close Every Deal, But Always Do This
Podcast
Don’t Close Every Deal, But Always Do This
Is your top sales performer’s magic touch starting to fade?
A professional team collaborating in an office environment, reviewing documents and discussing strategies.
Strategy
Process Documentation Reimagined: Hire Smart, Define Success, and Scale Faster
Rethinking process documentation: Why hiring skilled professionals — not documentation — is the key to scaling your live events business.
Podcast
How to Eliminate a Key Pricing Variable in 2025
In this straight-talking episode, I debunk the myth that shorter events should cost less.
Job interview panel evaluating candidate across wooden conference table in modern office setting.
Strategy
Why Finding the Right People Should Be Easier Than Ever
Learn to streamline operations via outsourcing and process documentation — a guide to building efficient teams with specialized talent.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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