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All Topics
Is This a Test?
Podcast
Is This a Test?
In this candid look at what buyers really want, I reveal why most companies fail the RFP test before they even start.
Two business professionals exchange a brown envelope over a desk with financial documents, a calculator, and a laptop in view.
Management
Your Incentive Programs Are Sabotaging Growth
Discover how traditional event industry incentives - show pay, commissions, and overtime - can harm your business, and explore smarter alternatives.
10 Things You Can Do for Your Customer That Cost Absolutely Nothing
Podcast
10 Things You Can Do for Your Customer That Cost Absolutely Nothing
Smart show producers don’t stand around — they transform spaces into client sanctuaries.
A team of business professionals collaborating and discussing documents or data on a laptop.
Sales
Your “Slow Season” Is a Sales Problem
Stuck in a “slow season”? It’s not just seasonality — it’s a sales problem you can fix. Learn to keep sales steady and turn “slow” into opportunity.
How Customer Buying Styles Have Changed How You Sell
Podcast
How Customer Buying Styles Have Changed How You Sell
Not every customer buys the same way — and that costs you money.
Sound technician operating digital mixing console at outdoor live event.
Case Study
The 1980s Decision That Still Hurts Live Event Companies
Discover how 1980s operating leases transformed live event companies, leading to market saturation and industry challenges that persist today.