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Strategy
A professional team collaborating in an office environment, reviewing documents and discussing strategies.
Strategy
Process Documentation Reimagined: Hire Smart, Define Success, and Scale Faster
Rethinking process documentation: Why hiring skilled professionals — not documentation — is the key to scaling your live events business.
Job interview panel evaluating candidate across wooden conference table in modern office setting.
Strategy
Why Finding the Right People Should Be Easier Than Ever
Learn to streamline operations via outsourcing and process documentation — a guide to building efficient teams with specialized talent.
Two young professionals reviewing data on a tablet device in bright office setting.
Strategy
The Updated Pricing Model for Former Rental Companies
Why traditional rental pricing models are failing and how to transition to value-based pricing focused on talent and solutions rather than equipment costs.
Two professionals engaged in a focused discussion, symbolizing analysis, collaboration, and a shift in strategy.
Strategy
Why I Can’t Support Your Old Model
Transform your live events business: Learn why focusing on top talent over equipment inventory is the key to sustainable growth and profits.
Wooden blocks transitioning from the year 2024 to 2025.
Strategy
4 Things to Try in 2025
Scale your AV business for projected 2025 growth with tips on building talent, equipment strategy, process optimization, and understanding true labor costs.
Business team having a discussion around a laptop.
Marketing, Strategy
Words That Devalue Your Business: A Lexicon Overhaul for the Live Events Industry
Transform your events business with a value-driven lexicon that positions you as a strategic partner, not just a vendor.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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