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Strategy
Overhead view of a business team reviewing charts and graphs with growth trends.
Strategy
A Growing Economy Won’t Save Your Business
Listen instead on your Monday Morning Drive: You’ve heard it a thousand times: A rising tide lifts all boats. It’s a...
Two professionals reviewing printed financial reports.
Strategy
The Real Reason You’re Always Feast or Famine
Master revenue forecasting for your event production company. Sort your lines of business and customer types to finally break the feast-or-famine cycle.
Two professionals reviewing monthly budget charts on a laptop.
Finance, Strategy
Why You Don’t Know Your End-of-Year Numbers
Master a four-step budgeting process that lets you know exactly where your business will land this year, and make confident decisions about what comes next.
Production crew works together at table with cameras and monitors.
Strategy
The Language of Self-Destruction
You’re not a rental company, so stop talking like one. The words you use shape how clients value your AV services.
Group of people gathered around laptop having discussion.
Strategy
Your Best People Should Never Touch Equipment
Stop doing shows and start getting them done by focusing on expertise over equipment ownership to transform your event production business.
A woman making point to colleagues in office meeting.
Strategy
Stop Saying “It’s All About Relationships”
To succeed in business, control the narrative. Set expectations, define next steps, and lead proactively in sales, management, and succession planning.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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