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Strategy
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Strategy
Your Best People Should Never Touch Equipment
Stop doing shows and start getting them done by focusing on expertise over equipment ownership to transform your event production business.
A woman making point to colleagues in office meeting.
Strategy
Stop Saying “It’s All About Relationships”
To succeed in business, control the narrative. Set expectations, define next steps, and lead proactively in sales, management, and succession planning.
A man discussing documents with laptop.
Strategy
Three Changes to Make Before You Scale
Position your AV business for growth by mastering accurate accounting, strategic pricing, and clear standards. Reduce risk and enable smart decisions.
Businessmen discussing while viewing laptop in office.
Strategy
Stop Showing Clients Your Math
Transform your AV quotes and protect your profit margins. Discover a smarter pricing strategy that empowers you to negotiate with confidence.
Older businessman in suit shaking hands with younger professional man outside glass office building.
Strategy
Your Business Is Worth More as a Fixer-Upper
Stop waiting to fix everything before selling your business. Learn why buyers want fixer-uppers and why the best time to sell is when someone wants to buy.
Silhouette of professional cameraman filming on well-lit stage with glowing screens.
Strategy
Stop Renting Gear and Start Making Money
Transform from accidental entrepreneur to intentional business owner by selling outcomes instead of renting gear and focusing on value over pricing.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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