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Strategy
Businessmen discussing while viewing laptop in office.
Strategy
Stop Showing Clients Your Math
Transform your AV quotes and protect your profit margins. Discover a smarter pricing strategy that empowers you to negotiate with confidence.
Older businessman in suit shaking hands with younger professional man outside glass office building.
Strategy
Your Business Is Worth More as a Fixer-Upper
Stop waiting to fix everything before selling your business. Learn why buyers want fixer-uppers and why the best time to sell is when someone wants to buy.
Silhouette of professional cameraman filming on well-lit stage with glowing screens.
Strategy
Stop Renting Gear and Start Making Money
Transform from accidental entrepreneur to intentional business owner by selling outcomes instead of renting gear and focusing on value over pricing.
Smiling businesswoman and customer having positive, engaged discussion.
Strategy
Why Your Ideal Customer Makes or Breaks Profitability
Identify your ideal customer by aligning your business model with revenue or resource optimization. Learn when to strategically turn down work.
Focused businesswoman analyzing financial data on laptop and printed documents in modern office setting.
Strategy
A Recession Is Likely. Prepare Your Business Now.
Protect your business from economic challenges by watching for warning signs, evaluating costs, projecting cash flow, and communicating with customers.
Pensive businessman looking at post-it notes on glass wall in office.
Strategy
Are You Ready for the Next Economic Challenge?
Prepare your event business for potential tariff impacts with strategies for maintaining balance, protecting cash flow, and adapting to economic uncertainty.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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