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Sales
Two AV business owners shake the hand of a new client after mastering the art of pricing discussions.
Sales
Never Say “Markup”
Learn effective strategies to handle price objections and why eliminating “markup” from your vocabulary can transform customer conversations.
PC #33: How to Fix the Gaps in Your Sales Calendar
Podcast, Sales
UNseason Your Business: How to Fix the Gaps in Your Sales Calendar
In the latest episode of the Intentional Success podcast, we debunk the myth of seasonality and reveal how it’s actually a choice, not an inevitability.
A close-up shot of an invoice shows line item pricing, with a calculator and pen resting on top.
Sales
How to Answer a Request for Detailed Line Item Pricing
Discover 4 tactful strategies to address requests for line item breakdowns on proposals while maintaining customer trust and a focus on value.
PC #30: 5 Tips to Tune Up Your Sales Engine
Sales
5 Tips to Tune Up Your Sales Engine
Time to give your sales engine a tune-up! Get Tom’s top 5 tips to upgrade from reactive to proactive sales in this week’s podcast.
A woman smiles while on a call in front of her office window, speaking with a prospective client.
Sales
Meet Your Prospect Where They Are
Discover how effective relationship-building and understanding buyer processes trounce rushed proposals and lead to long-term partnerships.
The phrase “Budget vs. Price vs. Cost” appears on a chalkboard with a hand holding a piece of chalk slightly below.
Sales
Budget vs. Price vs. Cost — Which Battle Are You Fighting?
Budget, price, and cost: Learn how to navigate these sales battlefields by discovering your client’s priorities and shifting away from a focus on price.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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