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Sales
Frustrated businesswoman in a blue shirt sitting at a desk, resting her head on her hand, looking bored and unmotivated.
Sales
Stop Wasting Your Time on Bad RFPs
Why RFPs often fail both buyers and sellers. Master a better approach to help clients determine their exact budget and needs for optimal business outcomes.
A professional woman in a white blouse smiling and engaging in conversation during a job interview.
Sales
Interview Questions That Reveal True Salespeople
Learn how to interview sales candidates and discover qualities that truly matter plus key questions that reveal curiosity, storytelling, and people skills.
A team of business professionals collaborating and discussing documents or data on a laptop.
Sales
Your “Slow Season” Is a Sales Problem
Stuck in a “slow season”? It’s not just seasonality — it’s a sales problem you can fix. Learn to keep sales steady and turn “slow” into opportunity.
Three colleagues collaborating and discussing a project while viewing a laptop, symbolizing teamwork and strategic planning.
Sales
What Does the Buyer’s Journey Look Like in 2025?
Traditional buyer’s journey is obsolete for live events in 2025. Mirroring your buyers, not leading with tech, creates stronger business relationships.
Close-up of a handshake between two professionals in formal attire, symbolizing trust and honest business relationships.
Sales
Value Only Manifests in Honest Relationships
Learn how to break free from the destructive cycle of price-based competition and build genuine value-driven client partnerships that benefit both parties.
Three business professionals sitting at a table, discussing documents and charts, emphasizing analysis in sales.
Sales
The Importance of Honesty in Sales Conversations
Honesty in sales talks isn’t just ethical — it’s profitable. See how transparent budget discussions create better business deals.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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