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Sales
Business professionals in a meeting discussing sales strategies, with a woman explaining points to attentive colleagues.
Sales
The 3 Buyer Types That Control Your Sales Success
Maximize sales by understanding three primary buying styles. Adapt your proposal format and pricing presentation for confidence, value, and control buyers.
Business professionals shaking hands after agreeing on a baseline proposal during a structured sales process.
Sales
Proposal Power: How to Set Baselines That Clients Accept
Boost closing rates by writing agreements, not proposals. Establish trust with a clear baseline budget, properly priced enhancements, and separate options.
Smiling businesswoman talking during a video sales call, discussing client needs.
Sales
Your Sales Process Is Broken: Here’s the Three-Call Fix
Improve your close rates with a structured three-call sales process. Create agreements instead of proposals to effectively filter your non-ideal prospects.
Frustrated businesswoman in a blue shirt sitting at a desk, resting her head on her hand, looking bored and unmotivated.
Sales
Stop Wasting Your Time on Bad RFPs
Why RFPs often fail both buyers and sellers. Master a better approach to help clients determine their exact budget and needs for optimal business outcomes.
A professional woman in a white blouse smiling and engaging in conversation during a job interview.
Sales
Interview Questions That Reveal True Salespeople
Learn how to interview sales candidates and discover qualities that truly matter plus key questions that reveal curiosity, storytelling, and people skills.
A team of business professionals collaborating and discussing documents or data on a laptop.
Sales
Your “Slow Season” Is a Sales Problem
Stuck in a “slow season”? It’s not just seasonality — it’s a sales problem you can fix. Learn to keep sales steady and turn “slow” into opportunity.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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