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Sales
Businessman in suit on video call, taking notes and giving thumbs up.
Sales
Why Small Talk Kills Your Discovery Calls
Master discovery call techniques by listening more and presenting less. Learn the last word technique and open-ended questions to win business deals.
A smiling man wearing glasses and a light shirt while working on a laptop at a desk.
Sales
Discovery Calls: When and How to Use Your Sales Secret Weapon
Master discovery calls in your sales process. Learn when and how to use them to qualify prospects, understand needs, and create strategic next steps.
Business team collaborating on a laptop.
Sales
Embrace Your Role in Sales (It’s Not a Dirty Word)
Listen instead on your Monday Morning Drive: If I asked you to tell me about your sales team, what would you...
Business professionals in a meeting discussing sales strategies, with a woman explaining points to attentive colleagues.
Sales
The 3 Buyer Types That Control Your Sales Success
Maximize sales by understanding three primary buying styles. Adapt your proposal format and pricing presentation for confidence, value, and control buyers.
Business professionals shaking hands after agreeing on a baseline proposal during a structured sales process.
Sales
Proposal Power: How to Set Baselines That Clients Accept
Boost closing rates by writing agreements, not proposals. Establish trust with a clear baseline budget, properly priced enhancements, and separate options.
Smiling businesswoman talking during a video sales call, discussing client needs.
Sales
Your Sales Process Is Broken: Here’s the Three-Call Fix
Improve your close rates with a structured three-call sales process. Create agreements instead of proposals to effectively filter your non-ideal prospects.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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