search
Let's talk
menu
Close Menu
Let's talk
All The Latest News
Stay on top of the latest business best practices by subscribing to the Intentional Success® Newsletter. While you are here, please browse our latest blogs by topic or keyword.
All Topics Case Study Finance Management Marketing Operations Podcast Sales Strategy
Sales
Business professionals review sales charts and financial data.
Sales
Your Best Customer Doesn’t Deserve a Discount
Learn why clients and customers need different pricing strategies — one optimized for margin, the other for revenue, and how to approach each relationship.
A smiling woman in a tan blazer is sitting at a desk and talking with another woman, illustrating a client vs. customer conversation.
Sales
Customers vs. Clients: The Difference and Why It Matters
Learn why customers and clients aren’t the same and how treating each correctly can boost retention, improve relationships, and strengthen your business.
A person writing notes in a notebook at a desk with laptop nearby.
Sales
The Proposal Template Buyers Actually Read
Stop losing money with 35-page proposals full of irrelevant content. Write focused AV proposals that address buyer needs and trigger confirmations.
Business professional shaking hands with client during sales meeting.
Sales
Your Sales Team Is Speaking the Wrong Language
Stop forcing customers to speak your operational language. Successful AV salespeople translate client needs into action, not the other way around.
Two business people analyze financial data on papers and laptop during meeting in modern office with large windows.
Sales
Your Revenue Problem Is Emotional
Achieve business stability through a balanced revenue approach. Learn to focus on consistent sales efforts and manage overhead to navigate economic cycles.
Businessman in suit on video call, taking notes and giving thumbs up.
Sales
Why Small Talk Kills Your Discovery Calls
Master discovery call techniques by listening more and presenting less. Learn the last word technique and open-ended questions to win business deals.