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Podcast
Selling Is the Art of Translation
Podcast
Selling Is the Art of Translation
Most AV companies translate in the wrong direction, forcing customers to learn their language instead of the other way around.
Your Sales Funnel Is an Engine, Marketing Is the Fuel
Podcast
Your Sales Funnel Is an Engine, Marketing Is the Fuel
“We’ve got 7,000 contacts but only want to email 800 of them.” Stop right there.
There’s No Money in Doing Shows — Here’s How to Fix That
Podcast
There’s No Money in Doing Shows, Here’s How to Fix That
A young owner called me recently, driving back from covering a sick call on his own show.
What Your Numbers Tell Me and Why
Podcast
What Your Numbers Tell Me and Why
I can learn 75% of what I need to know about any business in under two hours.
Numbers Don't Lie, But Did You Ask Them Any Questions?
Podcast
Numbers Don’t Lie, But Did You Ask Them Any Questions?
How did a company book $11 million in a month... and lose $3.5 million doing it?
Your Irrational Relationship With Revenue
Podcast
Your Irrational Relationship With Revenue
In this episode, learn why windfall clients can be dangerous, and why external excuses for lack of revenue are invalid.