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Management
Management
You’re Not As Unique As You Think
Ever suspect standard solutions won’t work for your business? Does it seem that most solutions, software, or best practices need to be customized in order to really be effective for your company? If so, maybe you’re assuming your business is more unique than it is. When advising AV companies, I often hear, “We’ve seen other people do that, but we can’t. Our business is too unique.” As a person, you are unique. But as a business, you are NOT.
Management
The Truth About Employee Career Paths
Who are your best hires? Who are the people who will advance through the ranks of your company? The people who probably won’t move out of the warehouse? While most of us tend to look for new hires who show promise of moving through the different positions of our company, that’s not always the best option… for them OR you. The idea that you should only hire people who will move up the career ladder is a myth that too many AV companies buy into.
Management
Why Your AV Salespeople Don’t Have to Come From the AV Industry
You’re trying to find a new salesperson, but you can’t seem to find anyone with an AV background. You hoped to hire someone with 5-10 years industry experience, preferably in a company “exactly like yours.” After all, it will cut down your training and they’ll be able to get to work ASAP. Is that really too much to ask? Yes.
Management
Why Having Fun Matters to Your Business
Do you have fun in your business? Is there laughter? Do employees enjoy what they do? How are your relationships with your suppliers? Do your customers enjoy working with you? The idea of “fun” comes up a lot in business discussions now, particularly since Google established a unique approach to business culture. They’ve set a high bar for fun in their company by encouraging employees to work how and when they like, use nap pods, and play games when they need a mental break.
Management
What NOT to Include When Creating Job Descriptions
Maybe writing detailed job descriptions sounds like a good idea, but most job descriptions have one crucial flaw: they include too many details. Job descriptions are not the place to explain the nuanced tasks you expect from your employees. In fact, the more detailed you make a job description, the more No’s you actually generate in an employee. It’s time to reevaluate the way we approach job descriptions. Don’t focus on the details — here’s what to do instead.
Management
How to Choose and Manage the Perfect Sales Manager
Not every company needs a sales manager, but some companies will never grow without one. Determining if your organization needs to change (or add) sales management depends on how effectively your business runs. I’ve seen companies with two salespeople that need a manager. I’ve seen companies with 15 salespeople that didn’t need one.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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