All Topics
Sales
Changing the Customer Conversation
I have been saying for many years that we have to sell the end result and not the plan. That...
Sales
Price Shopping is a Psychological War
Sometimes we have to deal with price shoppers, but they aren’t necessarily bad business - if you know to play...
Strategy
The Five Minute Business Diagnostic
One of the benefits of having evaluated and advised so many companies, is that I can quickly see the patterns...
Strategy
Five Things More Important Than a Trendy Post
As I scroll through my LinkedIn feed, I am underwhelmed by business and technology trends that are interesting but not...
