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Marketing

Turning Referrals into Great Marketing

Turning Referrals into Great MarketingTo answer the eternal question of “how can I grow my business?” To grow organically –...

Sales

When Life Is Television

The TV series Mad Men is about people in the advertising business in the 1960’s, and the main character Don...

Strategy

How to Kill A Good Idea, Quickly

I have these great ideas. Books, articles, client questions, TED Talks, observations, or suggestions have all triggered moments of brilliance. Sometimes...

Management

What to Do When It’s Too Late

Sometimes customers call me for help when it is too late to fix their problem. Sure, money will fix a...

Marketing

A Lesson in Value from a Flea Market

My wife and I recently visited Cape Town, South Africa. It was a wonderful, once in a lifetime trip. As...

Marketing

How to Avoid Transactional Results in a High-Value World

We live and work in a service economy, but too much of our sales training is based on peddling transactions:...