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Strategy
Close-up of a professional typing on a laptop at a desk.
Strategy
Words That Devalue Your Business: A Lexicon Overhaul for the Live Events Industry
Ditch transactional terms like “markup” and “discount” to embrace language that reflects your expertise in delivering high-value live events.
Three professionals engaged in a business discussion with a laptop, considering how to get out of a rental mindset.
Strategy
How to Get Out of Rental Mindset
Breaking free from inventory constraints? Stop being a rental company and start being a show company that puts client solutions before equipment lists.
Handwriting the words “EXIT STRATEGY” in white chalk on a blackboard.
Strategy
What I Learned From the Exit Strategy Workshop
Unlock the potential of exit strategies for your business. See how a balanced model creates possibilities and supports your goals.
Close-up of business professionals collaborating, pointing at charts and graphs during a meeting, analyzing financial data.
Strategy
Stop Playing the Blame Game and Create Success
Don’t blame external factors for poor margins. Rethink pricing, adjust labor costs, and invest in selling to engineer the success you want.
Workers balancing, not just outsourcing.
Strategy
Why Balance Isn’t Just “Outsourcing”
Scalability goes beyond outsourcing. Achieve balance in selling, planning, and administration for sustainable growth and optimized profits.
Person working on computer giving advice.
Strategy
Advice My Best Clients Are Eating Up
Discover the scalability model’s benefits for your business. Overcome roadblocks, embrace labor cost changes, and increase close rates for long-term success.

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Since 2006, Tom Stimson, owner of The Stimson Group, has worked with over 200 AV companies and organizations on business strategy, process, marketing, and sales.

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