Strategy

Strategy
Why Your Ideal Customer Makes or Breaks Profitability
Identify your ideal customer by aligning your business model with revenue or resource optimization. Learn when to strategically turn down work.

Strategy
A Recession Is Likely. Prepare Your Business Now.
Protect your business from economic challenges by watching for warning signs, evaluating costs, projecting cash flow, and communicating with customers.

Strategy
Are You Ready for the Next Economic Challenge?
Prepare your event business for potential tariff impacts with strategies for maintaining balance, protecting cash flow, and adapting to economic uncertainty.

Strategy
Why Project Managers Hurt Your Profit
Stop undercharging with project managers and learn why producers command higher fees through strategic role positioning that increases profitability.

