Sales
Sales
Customer Buying Styles
What do you really know about a potential buyer? Does your qualification process only consider the types of projects and revenue? What happens if you fail to pick up on the customer’s buying style?
Management,
Sales
How to Leverage Your Cost Leadership Advantage
I don't often talk about how to get your price down. I'm more of a 'how to get more money out of your target customer' kind of coach. However, some of my followers are cost leaders and sometimes they need to leverage that advantage.
Too often we conflate our cost with price. There is a correlation: If your costs are higher so must your price be. But never forget that...
The marketplace sets the price for most of us.
Sales
You Need An Answer for Everything
When I sit in on the conversations (or have them recounted to me), I observe one recurring issue: The salesperson isn't prepared for the kinds of questions clients ask.
I suspect that customers may even be trying to trip you up. Could they be that clever? I wonder...
Sales
Apples to Apples is Not The Right Conversation
In a negotiation, we often see either the customer or the seller try to leverage the conversation into an apples to apples comparison. In this video from Tom's Intentional Success® Selling series he explains how to avoid the apples to apples trap.
Sales
Rethinking Sales and Delivery Process
Consider this, if you could generate a complete design and cost estimate with the push of a button and only...
Sales
My Five Top Salesmanship Tips for Owner-Operators
When I ask, what prompted you to start your AV business? The answer I hear most often is, “I started this company because people wanted my expertise.” They will quickly add, “I was never trained in business. I don’t think of myself as a salesperson.” Designer, programmer, technician, visionary, or specialist – small business owners are typically everything other than a salesperson. Yet, every business owner I have worked with is by far the best salesperson in their company.