Who is your ideal customer?

In this episode, I explain why this seemingly simple choice has massive implications for your business model. Discover whether your business is designed to serve clients (optimizing for revenue) or customers (optimizing for resources), and why trying to serve both usually means doing neither well.

In a balanced, scalable business, turning down work is essential. If that makes you queasy, your revenue addiction might be compromising your business model.

Listen now to hear questions that’ll increase your chances of intentional success.

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