Do you run away when someone mentions the “S” word?

In this episode, I tackle the uncomfortable truth about sales in the AV industry. If you claim you don’t have salespeople, you’re missing the point. Sales is a process, not a title.

I break down the three dysfunctional models most companies use, why project managers are just band-aids for a broken system, and how my selling-planning-administration Venn diagram creates a better way forward.

You don’t need to call anyone “sales” — but someone in your company is selling, whether you admit it or not. Stop avoiding reality and start embracing your role in the process that turns your talent into profitable revenue.

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