Your account executives are taking orders. Your sales director is managing accounts. And your $2 million company has a CEO.

Titles matter to the outside world, but inside your organization, the roles are what count. In this episode, I break down every selling sphere role, from account executive to business development, and explain what each one actually does, when you need them, and why most companies have the wrong people in the wrong seats.

Fix your roles first. You can fix the titles later.

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