When you don’t ask enough questions, you don’t exclude enough from your proposal. You include too much, overshoot the budget, and send a document full of guesses. Then the buyer tells you everything you got wrong.

In this episode, I break down the four questions you need answered before you write any proposal, how to match your proposal format to the buyer’s top priority, and why fewer questions answered should mean fewer items in your proposal, not more.

Write fewer proposals that win more often. Listen now.

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