Are you wearing too many hats? In this episode, we tackle the business identity crisis.

Discover the surprising origin stories of successful AV companies and learn why being a jack-of-all-trades might hold you back. We’ll explore the power of “de-emphasizing” services, how to identify your ideal customers, and the magic of “backside sales.”

Whether you’re juggling multiple business directions or seeking strategic growth, tune in for practical insights to help you focus your energy. It’s time to pick your lane — or create your own!

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