All of your prices are made up. The question is whether they’re made up based on what you can verify in the marketplace or what you’ve always charged because nobody complained.

In this episode, I use my summer working at a foreign car junkyard in 1978 to break down the pricing principles that still apply to quoting AV jobs today: replacement cost as your baseline, writing the numbers down, bundling for value, and knowing what it costs to get something from somewhere else.

If you quote smarter, you quote faster. Listen now and rethink how you build your prices from the ground up.

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