In this podcast, I’m exploring an important question: Is digital marketing still relevant in the AI era and the post-pandemic world?

I decided to revisit the principles laid out in my book, Demand, only to find them not just relevant, but even more critical in a world where demand overshadows supply. I’m excited to delve into these principles, understand their continued relevance amidst breakthroughs like AI, and evaluate their impact on the dynamics of digital marketing.

The digital realm is increasingly crucial for scalable organizations. However, AI’s potential to flood the market with low-quality or misleading content presents a significant challenge. If this tidal wave of content ends up undermining the relevance of social media as a marketing platform, how do we continue to reach our audience? And what actions can we take now to brace ourselves for such a scenario?

Join me for a compelling look at resilient digital marketing strategies that will stand the test of time, the importance of owning your audience versus borrowing them, and how we might need to rethink our marketing strategies as we enter the AI age.

This episode promises to be a thought-provoking exploration into the future of digital marketing, one I hope leaves you reflecting and eager to share your thoughts on these vital topics!