Still playing the RFP game in 2025? In this eye-opening episode, I explore why RFPs might be holding you back from success.

From a shocking story about a major pharma company’s misguided attempt to “stop suppliers from making money” to practical strategies for breaking free from the order-taker trap, this episode is your wake-up call.

Whether you’re a buyer stuck in the RFP cycle or a seller tired of the pricing dance, this conversation will transform how you think about winning business.

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