What Is Your Dead Fish?

Twenty years ago, I walked into a new client’s office and found dead fish floating in a neglected tank and cubicles stuffed with trash bags.
That’s the power of a threshold. It’s the moment someone steps into your space and decides whether you’re legit.
Listen to this week’s episode and learn how to find your dead fish, get prospects across your threshold, and turn first impressions into your biggest competitive advantage.
Visit trstimson.com for more resources.
About Tom Stimson
Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.



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