“Rental.” “Labor.” “Job cost.” These transactional relics from the rental era don’t reflect what you actually do.

When you call skilled professionals “labor,” you’re telling clients they’re replaceable. When you price like a rental company, you invite duration haggling. When you track “job cost,” you’re measuring the wrong thing entirely.

Listen to this week’s episode and learn why your vocabulary is costing you money, what words to eliminate from client conversations, and how to talk like the high-value service provider you actually are.

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