“Wow, that’s quite a markup!” We’ve all heard it.

When a client questions our pricing, it can easily trigger doubts and tempt us to discount our worth. But in my latest Intentional Success Podcast episode, I explain why we need to banish the word “markup” altogether.

I share tangible strategies to:

• Confidently respond when clients claim your pricing is too high
• Set rates anchored in value and real costs rather than arbitrary markups
• Take back control of your profitability

Whether you’re a business veteran or just starting out, this episode will immediately strengthen your bottom line. Tune in to learn why “markup” is the one word you never want to use, and how to price your services profitably.

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