Pricing Is an Unnecessary Distraction
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Tom Stimson
October 26, 2023
PODCAST: Pricing Is an Unnecessary Distraction

In this episode, we challenge the traditional, outdated methods of pricing that have left many entrepreneurs feeling powerless and undervalued.

We explore:

  • Timing, loyalty, and certainty in pricing, moving away from the fear-driven approach
  • Your basic costs and fees, negotiating only on added value to ensure your core offerings remain uncompromised
  • Understanding the real costs associated with your talent, gear, and services, and how to communicate this value to your clients
  • Strategies to charge more for high-value offerings, positioning them as premium options that warrant the investment
  • Practical tips on cutting costs without compromising quality, ensuring the essentials that define your brand are preserved

It’s not just about charging more; it’s about charging right, ensuring that every price tag is a true reflection of the value you’re offering.

Ready to transform your pricing strategy, reclaim control, and ensure every event isn’t just a creative masterpiece but also a financial success?

Visit trstimson.com for more resources.

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About Tom Stimson
Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.
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