Jumpstart Your Selling Sphere
Jumpstart is the only networking event exclusively for professional AV Event companies, AND is also the only business training opportunity designed exclusively for companies like you.
Join us in Dallas-Fort Worth,
November 18-19, 2025
Jumpstart is All New for 2025
Visit three major event companies in our Shop Crawl Bus Tour
More experts to share deep experience and answer the big questions
More time to share ideas and network with your peers
The race is on for New Business in 2026!
Are you still running the same old sales engine?
A lot has changed in the past ten years: Buyers are younger, technologies are comparable, and talent is more expensive.
Today's customers believe that "rental" devalues what you do. They know that the right technical team is more important than the brand name on any piece of equipment. Most of all, the modern event organizer wants to entrust you with the details of their show.
How should we respond?
Jumpstart Your Selling Sphere is where you will learn the fundamentals of revenue generation under the Balanced business model.
- Ditch rental agreements and turn of the century pricing models.
- Stop waiting for referrals and word of mouth to build your business.
- Learn to sell the end result while your competitors are struggling to design the plan.
Tune up your selling engine now, so you can scale up in 2026.
Where? When?
Hilton Embassy Suites
Grapevine - DFW North
2401 Bass Pro Drive
Grapevine, TX 76051
Tuesday November 18th:
Shop Crawl buses leave from Embassy Suites at 09:00
Opening Reception at 5pm
Wednesday November 19th:
Workshop at Embassy Suites on Wednesday November 19th
Closing Reception at 5:30pm
The Jumpstart Experience....
Our Shop Crawl Sponsors
Shop Crawl Host Companies
GoVision has been the leader in large scale LED displays since 2002. The founder, Chris Curtis, was one of the visionaries who created the portable daylight large screen industry.
Vital Show Solutions is a full service production services provider specializing in corporate events. Founded in 2017, Vital has already been recognized as a leader in the industry.
Sound Ideas is a family-owned AV production company with over 35 years of experience serving Texas with cutting edge technology and exceptional service.
Get out of your bubble!
You will board one of three buses at the Embassy Suites on Tuesday morning. Departing at 9:00am, each bus will visit all three of our event production hosts.
Upon arrival, you will take a guided building tour, then sit down for a Q&A session with key management from the host company.
Ask them anything! What kinds of events do they do? How is their sales team organized? Who preps the orders? How do they manage show crew bookings? What rental management system do they use?
The midday stop will include lunch and extra time to meet the other attendees.
DFW, November 18-19, 2025
Agenda
Tuesday, November 18
8:30am - Badge Pickup in Embassy Suites lobby
9:00am - Buses leave for the Shop Crawl
12:00 - 1:30pm - Lunch
4:00pm - Buses return to Embassy Suites
4:30pm - Opening Reception at Embassy Suites Atrium
6:30pm - Dinner on your own
Wednesday, November 19
7:15am - Networking Breakfast at Embassy Suites Atrium
8:30am - General Session Opens
8:45 am - The Balanced Selling System by Tom Stimson
9:00am - How to Fund Growth and Profit in Sales by Tom Stimson
9:45am - Coffee Break - 30 minutes
10:00am - How to Create a Successful Selling Team by Karl Becker
11:00am - Beware the Unicorns Building a Marketing Team (and Strategy) That Actually Works by Lindsay Schwartz
12:15pm - 1:30pm - Networking Lunch
1:30pm - 2:30pm Workshops (Choose one)
Onboarding Business Development - Karl B
The Truth About Sales vs. Marketing: How to Create a Happy Synergy for Growth - Lindsay S
How to Ditch Rental Pricing - Tom S
2:30pm - Coffee Break 15 minutes
2:45pm - 3:45pm Workshops (Choose One)
Effective Preparation for Networking Events - Karl B
The Truth About Sales vs. Marketing: How to Create a Happy Synergy for Growth - Lindsay S
Write a Priceless Scope of Work - Tom S
3:45pm - Coffee Break 15 minutes
4:00pm - 5:00pm Workshops (Choose One)
Onboarding Business Development - Karl B
Creative Thinking for Content Development - Lindsay S
Creating High Value Proposal Templates - Tom S
5:00pm - Big Ol' Q&A and The Final Word
5:30pm - Networking Reception
7:00pm - Dinner on your own
Hosts/Presenters
Stimson Group LLC
Tom Stimson
Jumpstart is about the business of the Live Events business. Tom Stimson wrote the book on management best practices for our industry, then he improved on it.
His forty years of experience has helped hundreds of event production companies work smarter, grow faster, and make more money by applying the intricacies of Intentional Scalability.
Tom is the author of Balance: How to build a scalable business with less stress and more profit and Demand: How to Build a Smarter Sales Funnel So You Can Turn Down Better Business
Improving Sales Performance
Karl Becker
Karl Becker has thirty years of experience as a business owner, leader, salesperson, consultant, and coach. He has worked with event companies for over 10 years to improve their sales and marketing organizations and drive revenue.
Karl coaches event production sales teams and individual contributors out of the "order-taking" mindset that undermines value propositions and hurts margins.
Karl is the author of Iceberg Selling and Set up to Win: Three Frameworks to a High-Performing Sales Organization
Lindsay Schwartz Consulting Creative
Lindsay Schwartz
Lindsay Schwartz has spent most of her career in Live Events, blending big-picture vision with a roll-up-your-sleeves approach. Before founding LSCC, she was Marketing Director for a major event production company.
Today, as CEO and Creative in Chief, she helps brands uncover what makes them special, turning it into strategy, storytelling, and visuals that connect and inspire.
You'll appreciate her straightforward approaches to taming big challenges.
Fees and Details
The best available price is always shown at checkout.
There is a 10% discount for registering more than one person at a time.
The SUPER Early Bird Special will end soon!
Regular Conference Price - $2,500
Sponsorship and Exhibitor Opportunities
90% of Tom Stimson's content is free to everyone, but workshops come with overhead. We have limited opportunities for B2B partners to help host this event and exhibit their services. Show the industry how much you care about their business. Sorry, we are not open to manufacturing exhibits.
Inquire Here
Jumpstart is November 18, 19, 2025 in Dallas, TX
Shop Crawl, Networking, Panel Experts, Peer-Peer Fun
Are you ready to finally fix your Selling system? Learn how Marketing, Business Development, Branding, Pitches, Proposals, and Account Management are interconnected. Start filling your sales funnel intentionally!
FAQ's
Q: If something comes up, and I can’t attend, can I get a refund?
A: Single ticket refunds are available until October 31st Or, you can transfer your ticket at no additional cost to our next Jumpstart event.
Q: I have dietary restrictions. What are the food options?
A: We like to serve hot meals with a variety of choices. There are always vegetarian and gluten-free options, but if you have other needs, please let us know.
Q: Who should attend? Is this just for Owners or Executives?
A: This event is designed to help your Management Team make better long-range decisions. We expect your team to be as well-informed as you are if they are to contribute to your success.
Q: I haven’t decided who can attend; can I still make my purchase?
A: Yes. During registration, you’ll be asked for attendee names and emails. Simply enter your name (or a placeholder name) and complete the registration. You can email us updates later.
Q: Will my competitor be there?
A: We certainly hope so. The fact that you are too isn’t going to keep them away. Jumpstart workshops are highly collaborative events. Get outside your bubble and get to know the people who are influencing your business. 75% of attendees report doing business with someone they met at a Jumpstart event.
Q: What’s the dress code?
A: Jumpstart is business-casual. Some companies prefer their employees to dress up, but we won’t tell.