In this candid look at what buyers really want, I reveal why most companies fail the RFP test before they even start.

Beyond the requests for designs and budgets lies a sophisticated evaluation of your company’s value. Learn the 10 hidden criteria that actually determine who wins the project and why your perfect proposal might be sending all the wrong signals.

If you’re tired of pouring resources into proposals that go nowhere, this episode will help you win the work you want.

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