Apples to Apples is Not The Right Conversation
author-avatar
Tom Stimson
March 29, 2018 • Sales

In a negotiation, we often see either the customer or the seller try to leverage the conversation into an apples to apples comparison. In this video from Tom’s Intentional Success® Selling series he explains how to avoid the apples to apples trap.

About Tom Stimson
Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.
Read more

Leave a Reply

Your email address will not be published. Required fields are marked *