Overcoming Single Level Objections
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Tom Stimson
August 19, 2026
Overcoming Single Level Objections

“That’s a lot of money” is surprise, not a negotiating position. Most sales objections are single-level, and one response solves them.

In this episode, I break down four types of single-level objections, how to handle each one without overreacting, and why dropping price on an exclamation is the wrong move.

Listen now.

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About Tom Stimson
Tom Stimson MBA, CTS is an authority on business and strategy for small- to medium-sized companies. He is an expert on project-based selling and a thought leader for innovative business processes.
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