A customer asks for a screen, and you’re already pricing dress kits and scenic surrounds. That’s upselling, and it favors you more than the buyer.

In this episode, I break down the difference between baseline needs, enhancements, and options, and explain why upsells lack context, weren’t asked for, and always favor the seller.

Close the baseline deal first, keep enhancements open, and deliver what the customer asked for. Listen to learn how.

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