Strategy is engineering what you want to happen based on what you think will happen, and most businesses never get there.

In this episode, I walk through a self-evaluation exercise to clear your head and four strategic questions that will move your business forward: adjacent products your customers need, untapped buyers for your current services, constrained capacity you can solve, and missing approaches that would reinforce your brand.

You don’t need a $100,000 consultant. You need to sit down, think, and make some hard choices. Listen now.

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