You’d spend $200,000 on an LED wall without flinching but lose sleep over a $5,000 trucking cost.

That’s not a budget problem. That’s an emotional reaction disguised as a business decision. And it’s the same reaction keeping you from investing in the brainpower your company needs to grow.

In this episode, I break down how to use data to kill emotion, replace conjecture with facts, and make the decisions that separate growing companies from stagnant ones. Listen now and learn what “expensive” really means.

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