CRM feels like busywork when you’re waiting on RFPs. Enter a lead, update a status, log a call. For what?

But your projects now span months before you have anything to quote. Your rental management system was never built to track any of that. CRM is where your sales life actually happens.

Listen to this week’s episode and learn 10 data points that will make your CRM useful for everyone, how to forecast 12–18 months out, and why you should stop calling jobs you didn’t win losses.

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